why sell to a specific niche, from a pragmatic point of view, if you start with a niche store, you’ll be able to create a much stronger branding plays an important role in the long run, what an established brand, you can build a loyal customer base and expand your product catalog with products that match your brand’s personality.
To give you a better understanding, I’ll show you stories of two different stores and then go through to keep ones that connected. First up, we have Joe Kim from Belkin bang, he founded his company back in 28, and this is how it all started.
The conference, I didn’t go but I heard that the group was just bombarded by other groups saying, Where did you get that T-shirt, how can I order one, and then the students started actually wearing it to weekends and parties and over and over again so it wasn’t just relegated to the pajama drawer and I knew there was a market, and a need for like well designed, Christian t-shirts
We didn’t really plan for it, it just kind of organically and naturally happened. There’s a debate of what type of shirt does the typical dad want and who is your typical Dad I’m a new dads want the trim more athletic fit.
And then we have a lot of older dads and the older dads kind of wanting the comfort in the room to stretch around and be able to wear the shirt while they’re watching a football game or grooming at home.
Most importantly, both of them have their own niche, which truly separates one niche from another is the people who buy these products, how to do you find your niche market, look at it from an existential perspective, before you open a store that sells products, give it a reason to exist assignments and wrote in his book,
start with why people don’t buy what you do, they buy why you do it. Find a reason why you’re deciding to make a profit isn’t the outcome. You need a deeper Why would your customer shoes and think about it the perspective, what would motivate me to buy this specific product, the content on your store should be united by
The single idea that relates to a likeminded community that would buy from you, just to support that idea. So here’s how you can approach this. Identify personal interests. You should pick a niche that relates to your passions and personal experiences like you’ve seen on the example of bow campaign and classic death.
There’s no golden rule that will guarantee success. You’ll just have to try. just remember that if your target audience is everyone in your niche isn’t defined enough, but if it’s too small, then you won’t have that many customers or sales. Identify your competitors.
Next, find out what’s already happening on the market, you might find that nobody else out there caters to your niche, which could be a golden opportunity for you, or you might find that your target market is a little crowded. Don’t be afraid of the competition. Not only does it validate
the profitability of your niche but it’s it as well. Your ideas will resonate with your customers and drive them to you, competition does mean that you’ll have to work harder to give people a reason to choose you, it might be product quality outstanding customer service, or
The number of products you offer, whatever it is customers in your niche care about the most. Which brings me to the next stage for SEO analysis of your niche SEO, or search engine optimization is the process of making your website rank higher in Google in order to bring in visitors, take advantage of our marketing tools page and pinpoint
what is it that people are searching for online tools like Ahref and SEMRUSH will help you find the data behind Google searches, you need to start by identifying the main keywords that are relevant to your niche come up with a list of words that you would use to search for that specific niche, after death, run an SEO analysis.
I’ll show how it looks in Ahref in a moment. One of the important metrics that evaluate profitability and audience interest in your niche is search volume. This is an estimated number of searches for a particular keyword in a given time, a high search volume means that there’s a lot of interest in your niche, but there’s also a lot of competition.
That’s why you should also pay attention to Q difficulty that describes how difficult it would be to rank for a keyword or search query, the higher the difficulty, the bigger the competition to get into top 10 search results for that keyword, looking at this keyword it at as an example. As you can see, it has a high search volume which indicates its popularity and online searches, next to the search
The volume you can also see the Keyword Difficulty. This means that there are a lot of other sources that rank for this keyword. So if you want your store to show up, you’ll have to invest a lot in advertising.
The top three search results received 75.1% of all clicks per search, and for starting a business, it’s going to be hard to compete, one starting out, it’s best to focus and keep a source with low difficulty and high search volume if I’m planning to open a store that is inspired by a design aesthetic, I can narrow it down to something like that would still fall honored and
let’s compare the results to keyword difficult plummets, however, the search volume, it’ll probably happen. This will be the ideal keyword to target for my niche SEO will be the greatest foundation to build your store, so it’s best that you familiarize yourself with it at an early stage.
That’s why I recommend visiting our blog and going through our SEO Beginner’s Guide to better understand come up with a solution to your niche audiences problem. Once you’ve narrowed down your interest to a profitable niche with enough online interest and little competition
start looking at what your potential customers need to browse public forums like Quora, Reddit, or specific Facebook groups and look at what problems people in your niche experience that can be solved with your unique product.
Always remember to approach the niche searching process with this in mind, it’s not the product or service. It’s the people who use it that defines a niche act in your audience’s best interests, keep tabs on your market and find new ways to interact with your audience to remain the One Stop Shop in the long term.
I hope this video will help you put your thoughts together to find the right niche for you. Now you just need to experiment with your products that might appeal to it. And the good news with painful, you can test new concepts without investing in massive amounts of inventory, there’s nothing stopping you. So go for it.